---
title: "Questionnaire: Capturing Customer Success Stories"
description: In EMS, 911, fire and law enforcement marketing, customer stories are key to landing new business. Use this questionnaire to craft better case studies.
image: https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Customer_Questionnaire.png
---

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# Questionnaire: Capturing Customer Success Stories

[![Picture of RedFlash Group](https://resources.redflashgroup.com/hubfs/RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) :  Updated on August 27, 2025

![Questionnaire: Capturing Customer Success Stories](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Customer_Questionnaire.png)

This Customer Story Questionnaire takes the guesswork out of the case study discovery process. Use it to guide your exploration of the impact your brand makes on your customers and uncover those sparkling moments of success your clients are able to achieve with the help of your product, service or technology.

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[![Common Blunders Cheatsheet: Messaging Mistakes to Avoid](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/CheatsheetPDF.png)](https://resources.redflashgroup.com/public-safety-marketing-communication-cheatsheet)

 1 min read

#### [Common Blunders Cheatsheet: Messaging Mistakes to Avoid](https://resources.redflashgroup.com/public-safety-marketing-communication-cheatsheet)

[![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 18, 2022, 9:00:00 AM

Public safety professionals know when they’re talking to one of their own—or to someone outside of their tight-knit community. The success of your...

[Read More](https://resources.redflashgroup.com/public-safety-marketing-communication-cheatsheet)

[![Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/ChecklistContentUpgrade2-1.png)](https://resources.redflashgroup.com/guide-to-creating-communication-plan)

 1 min read

#### [Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/guide-to-creating-communication-plan)

[![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 29, 2022, 9:00:00 AM

You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why...

[Read More](https://resources.redflashgroup.com/guide-to-creating-communication-plan)

[![A Three-Step Guide to Kickstarting Your Messaging Strategy](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Kick-Start_Download.png)](https://resources.redflashgroup.com/public-safety-messaging-3-step-guide)

 1 min read

#### [A Three-Step Guide to Kickstarting Your Messaging Strategy](https://resources.redflashgroup.com/public-safety-messaging-3-step-guide)

[![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 21, 2022, 9:00:00 AM

Messaging, when executed with the right approach, builds your brand’s reputation and allows you to claim a leadership position in the marketplace.

[Read More](https://resources.redflashgroup.com/public-safety-messaging-3-step-guide)

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