--- title: Your 3-Step Guide to Building a Communication Plan description: Because strategy must come before tactics, use this short guide to help you nail that communications plan before moving on to implementation. image: https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/ChecklistContentUpgrade2-1.png --- [Skip to the main content.](https://resources.redflashgroup.com/guide-to-creating-communication-plan#main-content) [![RFG_Logo_White](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Your 3-Step Guide to Building a Communication Plan [![Picture of RedFlash Group](https://resources.redflashgroup.com/hubfs/RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Updated on August 27, 2025 ![Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/ChecklistContentUpgrade2-1.png) You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why your organization exists and what it does? Too often, communication teams focus their energy on tactics – eblasts, videos, ads, webinars, social campaigns, etc. – without identifying how those tactics map back to a larger strategy. That’s why you need a comprehensive communication plan. - [Tweet](https://twitter.com/share) [![Common Blunders Cheatsheet: Messaging Mistakes to Avoid](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/CheatsheetPDF.png)](https://resources.redflashgroup.com/public-safety-marketing-communication-cheatsheet) 1 min read #### [Common Blunders Cheatsheet: Messaging Mistakes to Avoid](https://resources.redflashgroup.com/public-safety-marketing-communication-cheatsheet) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 18, 2022, 9:00:00 AM Public safety professionals know when they’re talking to one of their own—or to someone outside of their tight-knit community. The success of your... [Read More](https://resources.redflashgroup.com/public-safety-marketing-communication-cheatsheet) [![Guide to Superqualify Guests at Virtual Events](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Screenshot-2022-04-19-125730.png)](https://resources.redflashgroup.com/virtual-event-guide-public-safety) 1 min read #### [Guide to Superqualify Guests at Virtual Events](https://resources.redflashgroup.com/virtual-event-guide-public-safety) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Dec 5, 2022, 9:00:00 AM If recent years have taught us anything, it’s that virtual events such as webinars are here to stay. While they can’t replace in-person meetings,... [Read More](https://resources.redflashgroup.com/virtual-event-guide-public-safety) [![Use This Tip Sheet To Ace Your Next Presentation to Public Safety Audiences](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Checklist3MinPresentation.png)](https://resources.redflashgroup.com/tip-sheet-presentations-public-safety) 1 min read #### [Use This Tip Sheet To Ace Your Next Presentation to Public Safety Audiences](https://resources.redflashgroup.com/tip-sheet-presentations-public-safety) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Dec 8, 2022, 9:00:00 AM Public speakers aren’t born, they’re made. It takes work. But there are some proven strategies for making the most out of a presentation. Check out... [Read More](https://resources.redflashgroup.com/tip-sheet-presentations-public-safety) [![RFG_Icon_White](https://resources.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. With your permission, we may use analytics and third-party tools that collect information about your device and browsing activity. These tools may record interactions such as page views, clicks, and navigation patterns. 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