Your 3-Step Guide to Building a Communication Plan

You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why your organization exists and what it does?

Too often, communication teams focus their energy on tactics – eblasts, videos, ads, webinars, social campaigns, etc. – without identifying how those tactics map back to a larger strategy.

That’s why you need a comprehensive communication plan.