--- title: "Worksheet: Calculating Lifetime Customer Value" description: Public safety has notoriously long sales cycles, but calculating the lifetime value of a customer gives you a whole new perspective. Download our worksheet now. image: https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Screenshot-2022-05-06-150318.png --- [Skip to the main content.](https://resources.redflashgroup.com/lifetime-value-calculator-public-safety#main-content) [![RFG_Logo_White](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Worksheet: Calculating Lifetime Customer Value [![Picture of RedFlash Group](https://resources.redflashgroup.com/hubfs/RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Updated on August 27, 2025 ![Worksheet: Calculating Lifetime Customer Value](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Screenshot-2022-05-06-150318.png) This Lifetime Customer Value Worksheet helps you determine how your public safety customers stack up to clients in other industries and gives you valuable insight into how much profit you could expect to make over the life of a customer relationship. Sales cycles differ from industry to industry. Clarity is hard to come by when you’re comparing apples to oranges. Use this worksheet to drive your decision making with apples-to-apples comparisons. - [Tweet](https://twitter.com/share) [![Guide to Holding a Naming Brainstorm](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Naming_Worksheet_thumbnail_2.jpg)](https://resources.redflashgroup.com/guide-product-naming-brainstorm-public-safety) 1 min read #### [Guide to Holding a Naming Brainstorm](https://resources.redflashgroup.com/guide-product-naming-brainstorm-public-safety) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Dec 2, 2022, 9:00:00 AM What’s in a name? As it turns out, a lot. [Read More](https://resources.redflashgroup.com/guide-product-naming-brainstorm-public-safety) [![Questionnaire: Capturing Customer Success Stories](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Customer_Questionnaire.png)](https://resources.redflashgroup.com/customer-story-questionnaire) 1 min read #### [Questionnaire: Capturing Customer Success Stories](https://resources.redflashgroup.com/customer-story-questionnaire) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Dec 8, 2022, 9:00:00 AM This Customer Story Questionnaire takes the guesswork out of the case study discovery process. Use it to guide your exploration of the impact your... [Read More](https://resources.redflashgroup.com/customer-story-questionnaire) [![Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/ChecklistContentUpgrade2-1.png)](https://resources.redflashgroup.com/guide-to-creating-communication-plan) 1 min read #### [Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/guide-to-creating-communication-plan) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 29, 2022, 9:00:00 AM You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why... [Read More](https://resources.redflashgroup.com/guide-to-creating-communication-plan) [![RFG_Icon_White](https://resources.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. With your permission, we may use analytics and third-party tools that collect information about your device and browsing activity. These tools may record interactions such as page views, clicks, and navigation patterns. By continuing to use this site, you consent to the collection and use of such information as described in our Privacy Policy. Where required by law, we will obtain your prior consent before activating non-essential tracking technologies. California residents have the right to request access to, correction of, or deletion of their personal information, and to opt out of certain data uses or sharing. To exercise these rights, please visit our Privacy Policy or contact us directly.* Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "RedFlash Group", "url" : "https://resources.redflashgroup.com/author/redflash_group" }, "dateModified" : "2025-08-27T18:17:28.291Z", "datePublished" : "2022-11-11T17:00:00.000Z", "headline" : "Worksheet: Calculating Lifetime Customer Value", "image" : [ "https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Screenshot-2022-05-06-150318.png" ], "mainEntityOfPage" : { "@id" : "https://resources.redflashgroup.com/lifetime-value-calculator-public-safety", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.redflashgroup.com/hubfs/RFG_Logo_2Color.png" }, "name" : "RedFlash Group" } } ```