Worksheet: Calculating Lifetime Customer Value

Worksheet: Calculating Lifetime Customer Value

This Lifetime Customer Value Worksheet helps you determine how your public safety customers stack up to clients in other industries and gives you valuable insight into how much profit you could expect to make over the life of a customer relationship.

Sales cycles differ from industry to industry. Clarity is hard to come by when you’re comparing apples to oranges. Use this worksheet to drive your decision making with apples-to-apples comparisons.

Guide to Holding a Naming Brainstorm

Guide to Holding a Naming Brainstorm

What’s in a name? As it turns out, a lot.

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Questionnaire: Capturing Customer Success Stories

Questionnaire: Capturing Customer Success Stories

This Customer Story Questionnaire takes the guesswork out of the case study discovery process. Use it to guide your exploration of the impact your...

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Your 3-Step Guide to Building a Communication Plan

Your 3-Step Guide to Building a Communication Plan

You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why...

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