--- title: Guide to Holding a Naming Brainstorm description: The public safety sector so easily falls back on acronyms when naming new products. Use this simple guide to ensure your next product or service name stands out. image: https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Naming_Worksheet_thumbnail_2.jpg --- [Skip to the main content.](https://resources.redflashgroup.com/guide-product-naming-brainstorm-public-safety#main-content) [![RFG_Logo_White](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Guide to Holding a Naming Brainstorm [![Picture of RedFlash Group](https://resources.redflashgroup.com/hubfs/RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Updated on August 27, 2025 ![Guide to Holding a Naming Brainstorm](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Naming_Worksheet_thumbnail_2.jpg) What’s in a name? As it turns out, a lot. It conveys who you are and what you want to accomplish, and forges a connection with your audience. So when you’re brainstorming the name of your new public safety product, service, or event, you have some critical thinking to do. (Especially if you want to branch out from using acronyms that we in public safety so often fall back on.) Not sure where to start? Use our How to Hold a Naming Brainstorm worksheet to guide your team in finding the best solution and even have fun along the way. - [Tweet](https://twitter.com/share) [![Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/ChecklistContentUpgrade2-1.png)](https://resources.redflashgroup.com/guide-to-creating-communication-plan) 1 min read #### [Your 3-Step Guide to Building a Communication Plan](https://resources.redflashgroup.com/guide-to-creating-communication-plan) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 29, 2022, 9:00:00 AM You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why... [Read More](https://resources.redflashgroup.com/guide-to-creating-communication-plan) [![Worksheet: Calculating Lifetime Customer Value](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Screenshot-2022-05-06-150318.png)](https://resources.redflashgroup.com/lifetime-value-calculator-public-safety) 1 min read #### [Worksheet: Calculating Lifetime Customer Value](https://resources.redflashgroup.com/lifetime-value-calculator-public-safety) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Nov 11, 2022, 9:00:00 AM This Lifetime Customer Value Worksheet helps you determine how your public safety customers stack up to clients in other industries and gives you... [Read More](https://resources.redflashgroup.com/lifetime-value-calculator-public-safety) [![Questionnaire: Capturing Customer Success Stories](https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Customer_Questionnaire.png)](https://resources.redflashgroup.com/customer-story-questionnaire) 1 min read #### [Questionnaire: Capturing Customer Success Stories](https://resources.redflashgroup.com/customer-story-questionnaire) [![Picture of RedFlash Group](https://resources.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://resources.redflashgroup.com/author/redflash_group) : Dec 8, 2022, 9:00:00 AM This Customer Story Questionnaire takes the guesswork out of the case study discovery process. Use it to guide your exploration of the impact your... [Read More](https://resources.redflashgroup.com/customer-story-questionnaire) [![RFG_Icon_White](https://resources.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. With your permission, we may use analytics and third-party tools that collect information about your device and browsing activity. These tools may record interactions such as page views, clicks, and navigation patterns. By continuing to use this site, you consent to the collection and use of such information as described in our Privacy Policy. Where required by law, we will obtain your prior consent before activating non-essential tracking technologies. California residents have the right to request access to, correction of, or deletion of their personal information, and to opt out of certain data uses or sharing. To exercise these rights, please visit our Privacy Policy or contact us directly.* Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "RedFlash Group", "url" : "https://resources.redflashgroup.com/author/redflash_group" }, "dateModified" : "2025-08-27T18:18:43.071Z", "datePublished" : "2022-12-02T17:00:00.000Z", "headline" : "Guide to Holding a Naming Brainstorm", "image" : [ "https://resources.redflashgroup.com/hubfs/CREATIVE%20ASSETS/photos%20(any%20photos%20used%20outside%20of%20those%20for%20the%20hero)/Naming_Worksheet_thumbnail_2.jpg" ], "mainEntityOfPage" : { "@id" : "https://resources.redflashgroup.com/guide-product-naming-brainstorm-public-safety", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.redflashgroup.com/hubfs/RFG_Logo_2Color.png" }, "name" : "RedFlash Group" } } ```