Your 3-Step Guide to Building a Communication Plan
You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why...
What’s in a name? As it turns out, a lot.
It conveys who you are and what you want to accomplish, and forges a connection with your audience.
So when you’re brainstorming the name of your new public safety product, service, or event, you have some critical thinking to do. (Especially if you want to branch out from using acronyms that we in public safety so often fall back on.)
Not sure where to start? Use our How to Hold a Naming Brainstorm worksheet to guide your team in finding the best solution and even have fun along the way.
You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why...
This Lifetime Customer Value Worksheet helps you determine how your public safety customers stack up to clients in other industries and gives you...
This Customer Story Questionnaire takes the guesswork out of the case study discovery process. Use it to guide your exploration of the impact your...