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Use This Tip Sheet To Ace Your Next Presentation to Public Safety Audiences

Public speakers aren’t born, they’re made. It takes work. But there are some proven strategies for making the most out of a presentation. Check out our list of tips you can use before you have to step up to the podium, introduce a panel or even lead...

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Questionnaire: Capturing Customer Success Stories

This Customer Story Questionnaire takes the guesswork out of the case study discovery process. Use it to guide your exploration of the impact your...

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Guide to Superqualify Guests at Virtual Events

If recent years have taught us anything, it’s that virtual events such as webinars are here to stay. While they can’t replace in-person meetings,...

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Guide to Holding a Naming Brainstorm

What’s in a name? As it turns out, a lot.

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Your 3-Step Guide to Building a Communication Plan

You know that marketing matters. And you know that measuring the results of your marketing is important. But do your messages consistently convey why...

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A Three-Step Guide to Kickstarting Your Messaging Strategy

Messaging, when executed with the right approach, builds your brand’s reputation and allows you to claim a leadership position in the marketplace.

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Common Blunders Cheatsheet: Messaging Mistakes to Avoid

Public safety professionals know when they’re talking to one of their own—or to someone outside of their tight-knit community. The success of your...

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Worksheet: Calculating Lifetime Customer Value

This Lifetime Customer Value Worksheet helps you determine how your public safety customers stack up to clients in other industries and gives you...

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